Carlson School of Management
Carlson School of Management is the largest academic unit in the WEC program. Over 2,500 students are enrolled in Bachelor of Science in Business (BSB) programs, a degree that encompasses nine fields. Students take a core business curriculum in their first and second years before moving into their specialized fields. Carlson faculty and staff are working with the WEC program to articulate shared writing values and skills that can be developed and honed as students complete their majors.
With its first-edition Writing Plan, Carlson School of Management developed online modules for brief supplemental writing instruction in core courses. The online modules can be used in any course that features student writing. In the second-edition Writing Plan, Carlson faculty began testing a common writing rubric based on faculty-developed assessment criteria specifically targeting writing-intensive capstone courses. Based on assessment of this pilot, the use of the rubric and its menu of rating criteria will be promoted throughout the college. Also, Carlson has developed a website of business writing resources including tutorials, podcasts, videos, and links for students and instructors.
Carlson’s recently approved third-edition Writing Plan incorporates writing discussions into an ongoing program of lunchtime teaching talks and adds a series of additional writing assessments to better measure students’ growth as writers through the curriculum and into their major tracks.